Creative disruptors. Strategic thinkers. Youth advocates.
At Make (Good) Trouble, we’re powered by a small, dedicated team with big ambition. We bring together expertise from media, research, design and digital strategy — all in service of one mission: to create meaningful, youth-led change.
Management Team
Daisy Cresswell, Co-Founder, Strategy Director
Daisy is the strategic and creative lead at Make (Good) Trouble, where she helps develop youth-led programmes. A creative thinker and thought leader, she brings a rare combination of artistic vision, strategic rigour and digital expertise to everything she does, helping young people feel seen, heard and empowered to lead change.
With a background in the arts and senior experience in broadcast and branded content, Daisy has helped shape digital strategies for major organisations including the BBC, Channel 5, and Imagination. In 2009, she co-founded the digital agency Liberty842 with her sister Tayler, delivering innovative campaigns for shows such as The Archers, The Last Leg,Holby City and Mr Selfridge.
Daisy is a confident and compelling public speaker, known for her insight, warmth and originality. She regularly hosts events and was MC of Brighton Summit in 2023 and 2024. As a former trustee of Brighton Fringe, and a passionate advocate for young people, Daisy creates work that not only inspires but also delivers measurable impact.
Tayler Cresswell, Co-Founder, Content Director
Tayler leads research, evaluation and content at Make (Good) Trouble, helping to shape strategies that put creativity, evidence and youth voice at the centre of social impact. A former digital strategist and editorial lead, she’s developed groundbreaking content for the BBC, NHS, Channel 4 and others — including Make (Good) Trouble’s Raising Teens, a BBC radio series and podcast praised for its honesty, impact and innovation.
Drawing on a background in arts and digital media, Tayler helps to build workshops and programmes that give young people opportunities to explore identity, develop resilience and use creative skills to share their stories. She holds an Advanced Diploma in Systemic Thinking and Coaching, bringing expertise in curiosity-led listening, co-creation, and helping people stand in their truth.
Tayler is trained in Most Significant Change (MSC) methodology and leads our research and evaluation practice, so that everything we do is insight-driven and accountable. She is also our Safeguarding Lead and holds a First-Class degree in Communications from Goldsmiths, University of London. Tayler is passionate about building safe spaces, and delivering bold, effective work that makes a lasting difference to young people.
Leah Kluckow, Strategic Planning and Operations
Leah keeps Make (Good) Trouble running smoothly and strategically. She leads on day-to-day operations, long-term planning, and the successful delivery of all our programmes and partnerships.
With a career spanning design, communications, advertising and TV, Leah has delivered large-scale, multi-platform projects for major public and private sector clients — including global blue-chip brands. Leah is also Programme Co-ordinator at Murphy-Bishop Ltd.
She’s the operational force behind our mission, helping turn bold ideas into structured, impactful programmes that drive change where it matters most.
Make (Good) Trouble Advisory Board
Zaki Shanaan Woodbridge, BA (Hons), U.C.A. Farnham, MA, Royal College of Art
Zaki (b. 1995) is a multidisciplinary artist, activist and. creative mentor whose practice explores access, autonomy and resistance through lived experience. A wheelchair user and person of colour, Zaki’s work is deeply. informed by the politics of disability, spatial justice and collective memory.
Zaki has spent over a decade challenging societal assumptions around disability, starting from grassroots activism at just 13 years old. Early involvement in shaping local policy through Kingston Council’s Recruits Crew and consultations with Ofsted and MPs led to meaningful changes—such as influencing youth council manifestos and reimagining accessible public spaces.
Zaki’s activism has always been rooted in creative expression. With a BA in Fine Art from UCA Farnham (2020) and an MA in Printmaking from the Royal College of Art (2023), his visual practice spans print, installation, and socially engaged art. Zaki interrogates the aesthetics of access and the body in public space—reclaiming materials and language often used to marginalise.
HIs exhibitions include No Fit State at Asylum (Peckham, 2019), Cut and Shut at Art Space Portsmouth (2018), and the RCA 2023 Graduate Showcase. Zaki’s work has also been shown at the James Hockey Gallery, Menier Gallery, and Morley Gallery. As a curator, Zaki led public art projects such as Constitutional Cuisine at The Canvas Café and Full Stop in Surbiton, blending food, protest, and public gathering.
Zaki’s activism is not limited to policy, it’s built into his artistic and educational ethos. From helping design inclusive playgrounds and the Rainbow House to mentoring young people facing barriers, he uses art to foster dialogue, dignity, and joy. His time with Children’s Rights Alliance England, as both a youth contributor and paid intern, sharpened his voice and commitment to accessible communication, skills he now uses to inspire younger creatives as a Senior Coach at First Star Academy.
Zaki worked as a senior mentor with First Star Academy for 4 years. First Star Academy was set up to support young people who are cared for ( young people in foster care ) to achieve places in higher education by enhancing academic attainment and their access to social and cultural experiences.
Zaki has also raised thousands for disability-focused causes through personal fundraising efforts. In 2010, he completed a sponsored 7-mile wheelchair push, raising £2,000 to buy a new wheelchair. In 2013, he skydived from 15,000 ft to raise £789 for Whizz-Kidz. These early acts of self-advocacy and solidarity reflect Zaki’s lifelong ethos: care is creative, activism is aesthetic, and every mark made – on paper, policy, or public space – is a gesture toward justice.
Instagram: @zakimax_fine_artist
Blog: zakattackblog.wordpress.com
Vimeo: Zaki Max
Lola Ray
Lola worked with Make (Good) Trouble since she was 17, volunteering on our very first project and crowdfunder. She worked as a Production Coordinator and Young Reporter for our radio show, Raising Teens, until November 2023, when she took a sabbatical to go travelling for a year. Lola’s interviews with teenagers, and comment pieces for the programme have brought a thought provoking and often delightful insight into the show that aims to help parents and teens understand each other better. Lola also added public speaking to her skillset, and is a powerful advocate of young people and the Make (Good) Trouble mission. Lola joined the Advisory Group in November 2023.
Lola graduated in Spring 2019 from the Textiles and Fashion Level 3 Extended Diploma from Northbrook Metropolitan College in East Sussex.
Adam Hoyle, Technologist, Adam Hoyle Associates Ltd.
Adam is a highly experienced Technologist with over 20 years’ experience of developing large scale web and app projects for retailers, public bodies and the arts. He is a strong engineering professional skilled in digital strategy, development and user experience.
Adam brings a wealth of hands-on experience in technology to Make (Good) Trouble and has worked with the company’s founders for over 15 years.
Kirsti Cox, Wealth Management Consultant
Kirsti has worked in finance for over a decade and now runs her own business, Kirsti Cox Wealth Management. She helps people and businesses plan their financial future.
Kirsti has been involved with Make (Good) Trouble since the beginning. She has been invaluable in helping us to create a strong network in the business community.